Understanding the Customer Journey

We often hear the mantra, Understanding the Customer Journey – From Sale to Retention. But what does it really mean? Is it just, customer care or is it a set of processes and procedures that can be applied to any business.

Matt will be talking about how to win more business but also do more business with existing customers, talking about the importance of having both a process for sales and one for customer retention. How people focus on the tools rather than the reasons for using them and the impact they can actually have

Who is Matthew Ruddle

Matt Ruddle has worked with over 5000 clients worldwide helping them build their sales processes and customer retention plans to achieve great success. Having won awards for customer satisfaction, he knows how to win business and keep it.

Working with a diverse and broad base of clients from huge sporting organisations through to new businesses just starting out, this has allowed him to learn the important lessons that businesses need for success and develop his own methodology for helping them achieve and understand the processes of the Customer Journey – From Sale to Retention

On this edition of Business Connections Live, Matthew explains:

  • The Importance of having a sales process that isn’t gravity fed
  • Why keeping customers is just as exciting as winning new customers
  • Why it’s important to take a step back and spend time on your business and not just in it
  • It’s not all about email marketing, communication in any method is important

Discover why if you follow these steps you will have :

  • Consistent Sales Success
  • Increase customer retention
  • More Time
  • More Money
  • True Business Growth

 Featured Programme:

How to advertise on Google with Adwords and Ads BCL236

with Dominic Renshaw

Should you advertise on Google? Without a doubt, Google advertising is a great marketing strategy for business owners of all sizes. You can show an ad for your business to people who are actively searching for your products or services at that very moment. This type of targeting alone makes Google a very attractive option for SME’s.

Find out more about How to advertise on Google with Adwords and Ads with Dominic Renshaw


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