GDPR What Is Marketing Consent
GDPR What is Marketing Consent On this edition of Business Connections Live Steve Hyland asks Linda Bazant, Barrister and GDPR Speaker & Trainer about GDOR What Is Marketing Consent. With the General Data Protection Regulation coming into force on 25th May 2018, businesses are struggling to get to grips with the level of consent required for their marketing strategy.
If you’re planning a marketing campaign, you’ll have to comply with a number of regulations. Some of these apply to unsolicited electronic messages sent by telephone, fax, email or text, while others apply to marketing material sent by post.
Linda will give guidance on how to navigate the new regulation for marketers and explain how GDPR will dovetail into the Privacy and Electronic Communication Regulation (PECR) which restricts the circumstances in which you can market people and other organisations by phone, text, email or other electronic means.
Linda is a Barrister with a Law and Politics degree and is a member of Gray’s Inn and BACFI. She is also joint founder of Retail Therapy Television (RTtv) and Business Connections Live. Linda specialises in corporate and media law with special emphasis on GDPR compliance and corporate governance.
On this edition of Business Connections Live, Linda will explain:
- When consent is required
- What is legitimate interest
- Unambiguous consent
- The right to be forgotten – deletion
- New subject access request (SAR) compliance
- Privacy notices
Learn the business fundamentals on how your business can achieve:
- Compliance with the new regulation
- A cleaner and more efficient database
- Customer trust
- Focus and direction