The 3 Mistakes That Undermine ROI from Marketing

Most businesses, big and small, make at least 3 mistakes when it comes to ROI from marketing. These mistakes reduce the effectiveness of the marketing and therefore hamper the return on investment that comes from the expenditure.

Many spend their money on getting advertising in front of a broad, generic audience. What the fail to do is target specific sub-sets of prospects and then drive them to specific lead capture mechanism.

But the biggest cardinal sin is they don’t follow-up consistently with prospects over an extended period of time. This means they are not front of mind when they are ready to buy.

They neglect the relationship with existing and previous customers.

Who is David Holland

Following an extensive career with Procter & Gamble, Kraft Foods and IBM, David Holland became a small business owner.

Today, he works with business owners to help them systemise their marketing and sales. This releases them from the pressures of needing to work in their business to earn a living. In 2006 he bought Infusionsoft to run EXELA. By 2011 EXELA was the leading Infusionsoft training company in the UK.


On this edition of Business Connections Live, David explains

  • Very specifically target a tightly defined Avatar
  • Advertise a lead magnet that this group will be interested in.
  • Follow-up with your leads consistently over an extended period of time
  • Make them offers to start a sales conversation with you.
  • Keep in contact with existing customers so that have a real love for what you do for them.
  • Measure each step of the entire process and tweak to improve

Learn the business fundamentals on how your business can achieve:

  • By doing the above you will achieve, over time, a steady flow of new leads and new sales opportunities.
  • You will be able to tweak your steps to improve overall performance and increase return on investment
  • More than anything else, this takes the stress out of business.

For more great information visit our Guests website or follow them on Social Media.
Twitter: @EXELAltd


 Featured Programme:

How to advertise on Google with Adwords and Ads BCL236

with Dominic Renshaw

Should you advertise on Google? Without a doubt, Google advertising is a great marketing strategy for business owners of all sizes. You can show an ad for your business to people who are actively searching for your products or services at that very moment. This type of targeting alone makes Google a very attractive option for SME’s.

Find out more about How to advertise on Google with Adwords and Ads with Dominic Renshaw


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