How To Use The Media For Free
So How To Use The Media to market and promote your business find out the secrets on this edition of Business Connections Live. We all Know the value of FREE PR is immense… not only do you have the possibility to get exposed to a big audience, but people believe the media more than they believe your traditional marketing campaigns.
Rachael Taplin will share with you how she appeared on over 70 radio stations in one day and was featured in one the UK’s largest daily newspapers from JUST ONE press release.
Rachael has achieved her own personal media exposure within local, regional and national press, on radio and TV, she has also appeared within most of the national glossy magazines and has worked with lots of well know celebrities, so it’s safe to say she knows what’s she’s talking about.
Rachael will cover everything you need to know on how to become a media expert and secure thousands of pounds worth of publicity for next to nothing. She will share with you how from one press release she appeared on over 70 radio stations in one day and was also featured in one the UK’s largest daily newspapers. The principles you can apply and use yourself so that you will soon be gaining media exposure for your business.
Our guest on this edition of Business Connections Live is Rachael Taplin who has always been a high performer. She is a well-known businesswoman and entrepreneur; her determination is commended and respected at the highest levels and she has recently been recognised as one of the top 50 UK Inspirational Women in the UK. She now dedicates her time as The Media Match Maker, training and helping entrepreneurs and business owners to be inspired to use PR and secure publicity for themselves whilst also connecting them direct to the UK media and journalists. Rachael will be sharing with you today how to secure ongoing publicity and be recognised as the expert.
Rachael has launched an Online PR Academy and the UK’s first media database dedicated to Business Owners and Entrepreneurs.
On this edition of Business Connections Live, Rachael will explain:
- How to become a Business Celebrity.
- How you can get the media to come to you – EVERY TIME!
- How you can find unique publicity angels that will help you secure media coverage RIGHT NOW!
Learn the business fundamentals on how your business can learn:
- Why the media want to connect with YOU and how they are interested in YOUR ongoing case studies and stories.
- What makes a good story for the media and why they will choose YOUR STORY!
- What NEVER to do when approaching the media!
- Understanding media deadlines and how they react locally to national news topics where you can BE THE EXPERT!
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