Managing your brand image online.
Online Brand Reputation Management is critical in today’s online world. Many of us before we buy a product or a service will go online to qualify the purchase and its not just big brands that take their brand image seriously. With the influence of social media and in the B2B market an ill-conceived post on Linked\in or Facebook can spell ruin for a small business.
So what do we need to do to protect your online brand reputation and how do we manage it. On this programme, Relton Herron will be giving examples of what is needed for Online Brand Reputation Management
Online Brand Reputation Management
Monitoring, Managing and Influencing your brand image online. What you need to consider from a small business to a Global player and how to differentiate yourself from your competition and save yourself from a Public Relations disaster.
Who is Relton Herron
Relton Herron delivers strategy and implementation for Brands online. Enabling them to grow their bottom line and spheres of influence, by leveraging all appropriate Digital Marketing Channels for their Brand. He’s currently acting Chief Digital Officer for a multi-million digital portfolio which he built up from £22k per annum. Also, He, assist other SME’s in building their online presence and revenues.
Relton Associates specialises in Digital Marketing and Branding. Online Brand Reputation Management is where the two worlds naturally meet. With solid experience with the likes of: NATO, Saatchi & Saatchi, Sony Music, Tesco, Dr Gillian McKeith, OSCE and others
On this edition of Business Connections Live, Frank Furness will explain:
- Covering the basics of a good-looking brand image online
- How to manage Market Places like Amazon
- How to manage your brands being sold on Market Places in territories where your products are not registered
- Monitoring Social Media and Online
- Influencing Social Media and Online
Learn the business fundamentals on how your business can achieve:
- Higher conversions from browsers to callers
- A clearer direction on whether to and how to use market places like Amazon
- How to manage where your products and services appear
- Ideas on how to monitor the digital space
- Ideas on how to Influence the digital space
How To Use The Media For Free BCL133
with Rachael Taplin
We all Know the value of FREE PR is immense… not only do you have the possibility to get exposed to a big audience, but people believe the media more than they believe your traditional marketing campaigns.
Rachael Taplin will share with you how she appeared on over 70 radio stations in one day and was featured in one the UK’s largest daily newspapers from JUST ONE press release.
Find out How To Use The Media For Free with Rachael Taplin