The Seven Challenges of Value that every business faces
Never has the need to understand and communicate your value been more important. With downward pressure on prices, the temptation to discount to win, and the mirage of almost any business looking like good business there are dangers everywhere.
In this edition, Mike will be looking at value and how understanding and communicating your value effectively can be a lifeline.
We will look at a definition of value (and it’s not what you might think it is!), outline a framework for thinking about value, and reveal, and address The Seven Challenges of Value.
Co-author of Value-Based Pricing, published by McGraw Hill, The Challenge of Value and more recently The Seven Challenges of Value, Mike is a founder and director of Axia Value Solutions, a training and consulting business that specialises in value. An international speaker and trainer, Mike has worked all over the world spreading the value message.
Whether delivering keynotes, working with your team, or doing group or individual coaching, you can be sure of outstanding results. In todays’ virtual world Mike has recently launched The Value Challenge System, a 14-module program designed to transform the way people sell, moving them from a product to a customer focus, from discounting to win to winning by understanding and communicating value.
His passion is value – helping you to understand, create and deliver great customer value – and get paid for it. it,
For more great information visit our Guests website or follow them on Social Media.
Website www.axiavalue.com
Twitter AxiaValue
LinkedIn https://www.linkedin.com/in/mikewilkinson-thevalueexpert
YouTube http://bit.ly/MikesYouTubeChannel
How to Build a Brand. Sales and Marketing has changed. It is no longer good enough to present your products to the market with a list of reasons why people should buy them. Rather you now have to build trust and position yourself, your company or your products as the natural choice using Inbound Permission-based Marketing.
Watch the show How To Build A Brand BCL99 with Steve Mills