How To Advertise On Facebook BCL104

How To Advertise On Facebook. Vanessa Lanham-Day explains why every business needs to be using Facebook to market their business. We look at how Facebook can target customers and help build an active fan base that can result in an increase in sales and customer loyalty.

Vanessa’s specialist area is helping people understand how they can create a powerful marketing engine for their business – too many people use the classic ‘hope and pray’ strategy which involves them putting great stuff ‘out there’ and then crossing their fingers.

By using Facebook Advertising, Vanessa explains how businesses  can use Facebook to build a highly targeted audiences using a more ‘sniper’ than ‘scattergun’  approach.

On the show Vanessa will discuss her specialist area which is helping people understand how they can create a powerful marketing engine for their business – too many people use the classic ‘hope and pray’ strategy which involves them putting great stuff ‘out there’ and then crossing their fingers.

This edition of Business Connections Live will be a valuable insight into How To Advertise on Facebook and how any business can build an audience; build relationships and sales .

On this edition of the Business Connections Live:

• Why it is so important to understand WHO your audience is

• Clarification around who exactly is using Facebook – it’s not all about teenagers for sure!

• How facebook advertising works in broad terms

• What kinds of marketing objectives can be achieved by Facebook advertising

• And why it’s so important to have the backup marketing engine to make the most of any opportunities that arise (clue – most people don’t!)

Learn the business fundamentals on how to Advertise on Facebook:

• Being able to talk directly to exactly the right kinds of people who buy what they offer
• Discovering that FB has massive reach to an incredibly wide range of users.
• Discovering that FB is a low cost opportunity and very easy to get started
• That FB could be central to key parts of several strategic aims – such as building an audience; building relationships and sales / specific outcomes
• That with the right engine, leads generated by FB can quickly turn into £££s

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