Content Is King For Marketing BCL125

Content Is King For Marketing. The world of business development is changing rapidly. Anyone who doesn’t understand what changes are coming and what they mean to our companies runs the risk of being left behind in the race to grow our businesses

This edition of Business Connections Live will be a valuable insight into why content is king and why honesty pays when we pitch our products and services

Jim McLaughlin is Managing Director of Axiall Ltd, a business development company in the b2b space. They specialise in lead generation and market research – that means helping our customers:
a) to create and deliver lead generation programmes that find new customers
b) to use market research to help our customers understand what’s happening in their marketplace and what their customers think of them

On this edition of Business Connections Live, Jim will explain:

• Why Content is King
• Why having subject matter experts is still essential
• Why so few companies derive value from their Customer Relationship Management (CRM) system – and what they can do about it
• The shift to paying by the day or project rather than working with open-ended engagements
• Why honesty pays when we pitch our products and services

Learn the business fundamentals on how your business can achieve:

• A better understanding of their USP and what sets them apart
• Better management of their sales pipeline
• Better relationships with their clients and prospects

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We are always looking for Industry experts…