On this edition of Business Connections Live Steve Hyland asks David Williams the founder and leader of Shuttle why you should be Thinking About The Customer Perspective. Do you know your customers? Who are they? Why do they buy from you? And what’s it like to buy from you?
On this edition of Business Connections Live Steve Hyland asks David Williams the founder and leader of Shuttle why you should be Thinking About The Customer Perspective. Do you know your customers? Who are they? Why do they buy from you? And what’s it like to buy from you?
Some of the best new start-ups today are investing heavily in learning about first-customer persona long before starting on any product development. This is the strategy that helps them win business from established big corporates.
Knowing your ideal customer persona is one thing, but what’s it like to buy from you?
So it begs the question, do companies try and buy their own products? Do they understand what it’s like to be their own customer? In the way a chef tries her own food before serving, so a bank should try and open an account with itself.
David Williams is the founder and leader of Shuttle, a new technology company helping banks to work with new customers.