Effective Marketing In A Digital World BCL186

Effective Marketing In A Digital World

On this edition of Business Connections Live Steve Hyland asks Grant Leboff, one of the UK’s leading sales and marketing experts, about Effective Marketing In A Digital World. The World Wide Web and the ubiquity of digital technology has changed the way we live, work and communicate with one another. This has had a profound effect on how companies have to market themselves in order to be successful in today’s business environment. This interview will provide viewers with an understanding of the strategic mindset required to thrive in a digital world.

Grant Leboff is one of the UK’s leading sales and marketing experts. He is a highly sought after consultant and speaker, and constantly makes presentations at conferences and events all over the world.

On this edition of Business Connections Live, Grant will explain:

• the shortcomings of the traditional marketing model and the principles with which it should be replaced
• why the USP is no longer relevant and how to really differentiate your business
• the journey from selling products and services to experiences and why it matters to your business
• the importance of strategic partnerships
• why content matters in new marketing
• understanding the importance of an ESP – emotional selling proposition

Learn the business fundamentals on how your business can achieve:

• an appreciation of the new marketing model required to be successful
• a more effective way to assess marketing activities and their results
• an understanding of how to differentiate in a commoditised world
• techniques for cutting through the noise in the market place and winning attention
• insight into the role of content in marketing and what it means for their business
• how to use emotion in marketing